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FOR IMMEDIATE RELEASE

Ameranth Signs a New Patent License with CircleShout Inc. – for its Patented ‘21st Century Communications™ Web/Wireless Data Synchronization Inventions’

‘37th patent license further expands industry momentum in licensing Ameranth’s patents’

San Diego, Calif. August 26, 2015 – CircleShout is an exciting new forerunner for mobile loyalty, ordering, payment, and customer engagement, with numerous unique innovations, totally synchronized into a unified and adaptable platform solution for merchants in all industries. The only “digital Swiss-army knife” of its kind, CircleShout has already delivered extraordinary results to a leading national restaurant chain, with more to follow.

Ameranth is the original pioneer in/of the hospitality mobile/web space, and its patents are recognized throughout the industry. Ameranth has received multiple technology awards, widespread industry and press acclaim, achieved broad patent licensing and its patents have been confirmed valid, through multiple USPTO reviews by the very challenging AIA-CBM review process, in both 2014 and 2015.

Ameranth’s pioneering web/wireless data synchronization inventions have been patented, (U.S. Patent Nos. 6,384,850; 6,871,325; 6,982,733, 8,146,077, 9,009,060 – with two additional patents pending), have been widely adopted and deployed, and are now essential to the modern wireless/web hospitality enterprise. The explosive growth of the use of smart phones, social/affinity group networking, wireless networks and related technologies now make the use and licensing of Ameranth’s patents essential to achieve a totally synchronized system, i.e., the 21St Century Communications™ system invented in 1998 by Ameranth’s visionary inventors. Modern hospitality information technology systems performing functions such as online/mobile ordering, reservations, ticketing and related functionality require the use of Ameranth’s patented inventions for synchronized operation. Ameranth has active patent infringement lawsuits against numerous infringing defendants; including Starbuck’s, Apple, Micros, Agilysis, Tabbed Out, OLO, Seamless, GrubHub, QuikOrder, OpenTable, Agilysis, Living Social (Onosys) – the three largest pizza chains – (Papa John’s, Domino’s, Pizza Hut) and many of the leading ticketing companies, travel aggregators and hotel companies.

Ameranth has existing patent license agreements with Taco Bell, Cardfree, Bj’s Pizza, Cognizant, EMN8/Tillster, ORDIT, Monkeymedia, Meplus1, Splickit, Radiant, Red-Fork, Menusoft, Nu-Order, Tap to Eat, Restaurant Revolution Technologies, Netwaiter, Brink Software, Savory Mobile, Skywire Media, Chownow, Compelcart, XPIENT, Munchaway, OrderBee LLC, Ticketmob/Laughstub, Par, Subtledata, Comcash , Snapfinger, My Check LLC, and Fork LLC and is in active negotiations to provide licenses to several additional hospitality industry product/service providers.

‘I have known the founders of CircleShout for a long time and after having been briefed on their technology and vision – it is clear that theirs is an extraordinary total system solution, which has enormous and broad potential. Ameranth looks forward to a long, close and very strategic relationship with CircleShout. This patent license affords CircleShout, their partners and their customers full patent coverage and protection in online/mobile ordering, customer loyalty, and mobile payment processing. Ameranth has provided and will support very favorable patent licenses for it and its customers ‘ stated Vern Yates, Ameranth’s Chairman and Chief Executive Officer.

“We are very pleased to be able to include a license for Ameranth’s visionary and novel patents for online/mobile ordering and payments,” said Ian Rice, Chief Executive Officer of CircleShout, Inc. “The breadth and depth of our leading patent-pending technology, combined with Ameranth’s integral patents, solidifies our platform as the market-leader for mobile solutions. This is truly a game changer.”

The adoption of Ameranth’s technology by industry leaders and the wide acclaim received by Ameranth for its technological innovations are just some of the many confirmations of the breakthrough aspects of Ameranth’s inventions. Ameranth has received twelve different technology awards (three with “end customer” partners) and has been widely recognized as a hospitality wireless/internet technology leader by almost all major national and hospitality print publications, e.g., The Wall Street Journal, The New York Times, USA Today, and many others. Ameranth was personally nominated by Bill Gates, the Founder of Microsoft, for the prestigious Computerworld Honors Award that Ameranth received in 2001 for its breakthrough synchronized reservations/ticketing system with the Improv Comedy Theatres. In his nomination, Mr. Gates described Ameranth as “one of the leading pioneers of information technology for the betterment of mankind.”

About Ameranth, Inc.:

Ameranth,Inc. ( http://www.ameranth.com) is a recognized leader in the hospitality technology market, having been featured in theWall Street Journal, New York Times, Chicago Sun Times, USA Today, Business Week, US News & World Report, Nation’s Restaurant News, Hospitality Technology, TIME, CNNfn, San Diego Union Tribune, and numerous other prestigious publications. Ameranth has also been awarded or participated in twelve technology/“best product” awards.

Tel: (888) AMERANTH Fax: (858) 362-0151- (www.ameranth.com)

About CircleShout:

CircleShout is the only 360° digital platform powered by Social Circle Engagement™ that delivers best-in-class white-label loyalty, ordering, payment, and marketing solutions for restaurants and retailers who want to directly connect with their customers and boost sales. Its world-class management team includes renowned restaurant operators, award-winning technology architects, and nationally recognized business executives. The privately held corporation is headquartered in San Diego, California with multiple offices across the US and Europe. To learn more about CircleShout, please visit www.CircleShout.com.

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Media Contact:


Echo Media Group
Tustin, CA
p: 714-573-0809

Michele Baker
Mambo Communications
p: 858-450-9872
e: michele@mambocomm.com

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5 Steps Wahoo’s Fish Taco Took To Achieve 400 Percent Higher Than Average Mobile Redemption Rates

Press Release

National Restaurant Chain Boosts Revenue, Customer Engagement, Frequency and Retention with CircleShout’s Digital Engagement Platform

Santa Ana, Calif. June 1, 2015 – When Wahoo’s Fish Taco (www.wahoos.com) needed a means to engage its guests via their mobile devices, it looked at every conceivable payment, ordering, and loyalty solution available. It took action with CircleShout’s Digital Engagement Platform, the only solution that truly offered everything its guests would want and with the kind of experience they have come to expect from Wahoo’s. CircleShout completely customized the solution to get Wahoo’s a fully branded, cost-efficient mobile services platform in very little time.

By implementing a 5-step program, the national rollout in all [40+] of Wahoo’s corporate locations has surpassed expectations and is driving revenue, frequency, and customer engagement to record-high levels at the restaurant chain.

5 Steps Wahoo’s Took with the CircleShout Mobile Merchant Platform

  1. Online and Mobile Ordering – From Wahoos.com or the Wahoo’s mobile app, customers can place an order from anywhere to any participating Wahoo’s location, pay in advance, skip in-store lines, and earn loyalty points. An easy image-based ordering system allows customers to modify every item down to the last grain of rice for a completely customized experience.
  2. Events RSVP – Customers can RSVP for Wahoo’s store and co-sponsored events inside the app in return for a multiplier on loyalty points when they check-in at the corresponding event. This feature gives Wahoo’s accurate metrics on event attendance and subsequent sales that tie back to digital marketing, an ability that no other mobile platform offers.
  3. Hyper-local Targeted Engagement – CircleShout’s Digital Engagement Platform has taken the ‘hype’ out of ‘hyper-local targeted engagement’ for Wahoo’s. The platform closes the loop by finding commonalities across three dimensions of customer interest: an individual level, a merchant-created product-area level, and a customer-created social circle level, or affinity group. These insights enable relevant, precise, and targeted delivery of customized offers to individuals.
  4. New Loyalty Structure – A three-tier loyalty structure, with three reward options per tier, lets customers pick and choose the rewards they actually want, or opt out of rewards altogether. Unlike other mobile apps, this feature also enables customers to update options at each tier to connect with events, limited-time promotions, and changes in their preferences. Wahoo’s can easily customize these rewards, defining them based on the types of rewards that the customer has asked for, as well as on location, date, event, and/or consumer demographics.
  5. Suggestive Ordering – Customers are prompted to add certain items to their cart based on a combination of what they have ordered in the past, and what is already in their cart. This feature helps expose customers to new menu items and increases the average order amount.

Acceptance of the new time-saving, customer-focused platform – as well as hard results — has been immediate and dramatic. According to Wahoo’s Co-Founder Wing Lam, “Our return on investment has been incredible and the app is connecting with customers on a tremendous level.” Since launching, recent promotions have pushed download rates north of 200 percent week over week. What’s interesting is that through this growth, the app maintains an average number of user sessions per month that is 46 percent higher than the industry standard, meaning the app is both gaining and retaining new customers for Wahoo’s.

This is due in part to the fact that more than half of all Wahoo’s mobile rewards sent are redeemed, a 400 percent higher redemption rate than the industry average. And those redemptions are resulting in increased sales, as Wahoo’s average ticket for mobile and online orders are respectively 2 and 2.5 times higher than the average dine-in customer. When combined, these new ordering methods are responsible for a net-new growth of nearly 7 percent in revenue for total takeout sales across the chain’s corporate locations.

CircleShout’s secret sauce for the Wahoo’s app is based on a unique three-part algorithm for customer behaviors and interests. “Learning from behaviors across these three dimensions gives merchants actionable data to lead their customers to increasingly personalized, targeted, and relevant purchases over time,” said John Townsend, CEO of CircleShout. “Unlike other digital engagement systems, CircleShout closes the loop. It helps to identify relevant customer groups, encourages customers to state their unique interests and preferences, and then empowers merchants to lead customers to a transaction based on those stated interests. The ‘intelligence’ gleaned from this process allows merchants to refine and retarget customers in a whole new way, making CircleShout a dramatically more effective tool for merchants to interact with their customers and communities.”

This all-mobile experience opens up new opportunities for restaurants to drive incremental sales by leveraging the increasingly on-the-go nature of customers. With CircleShout, a restaurant could offer targeted and relevant discounts to unique pre-qualified customers to encourage purchases at specific locations, during key times of the day or on certain days of the week, added Townsend.

The updated version of the Wahoo’s app will be released on June 10th in the Apple App Store and Google Play Store for all iPhone, all iPad and Android devices. Go to www.wahoos.com/app to download. For more information about CircleShout, the creator of the Wahoo’s app, visit www.circleshout.com

About Wahoo’s Fish Taco:

For the past 25 years, customers have enjoyed Wahoo’s eclectic Mexican/Brazilian/Asian menu delivered with a Hawaiian North Shore vibe. Founded by brothers Wing Lam, Ed Lee and Mingo Lee, Wahoo’s Fish Taco, a community mainstay and worldwide pop culture phenomenon, has been serving up its eclectic Mexican-Brazilian-Asian menu since 1988. Celebrated for its fresh food, pro-athlete support and charity involvement, Wahoo’s is recognized across multiple states. During the past two decades, the restaurant chain has grown to include more than 65 locations throughout California, Colorado, Texas, Hawaii, Nevada, New York, Nebraska, as well as Japan. To learn more about Wahoo’s Fish Taco, please visit http://www.wahoos.com.

About CircleShout:

CircleShout is the only digital engagement platform powered by Social Circle Loyalty™ that delivers best-in-class white-label loyalty, ordering, payment, and marketing solutions for restaurant companies who want to directly connect with their customers and boost sales. Its world-class management team includes renowned restaurant operators, award-winning technology architects, and nationally recognized business executives. The privately held corporation is headquartered in San Diego, California with multiple offices across the US and Europe. To learn more about CircleShout, please visit www.circleshout.com.

 

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Media Contact:


Echo Media Group
Tustin, CA
p: 714-573-0809

Michele Moninger Baker
Mambo Communications
p: 858-450-9872
e: michele@mambocomm.com

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Wahoo’s Fish Taco Delves Into Mobile Marketing, Targets Group Interactions

Press Release

The taco chain is reaching its core customer group—Millennials—through a targeted mobile strategy.

Santa Ana, Calif. June 25, 2014 – Wahoo’s Fish Taco (www.wahoos.com), a seafood restaurant and franchise headquartered in Santa Ana, CA, knew it needed a mobile strategy to maintain a relationship with its customers. Fostering group interactions among customers was also critical for the company.

“Our core customer base is the Millennials and they live in the mobile environment so we needed to reach them and our other customers through mobile,” explains Tom Orbe, vice president of sales and marketing at Wahoo’s Fish Taco. “The new currency is about building relationships so we also wanted a way to communicate with groups of different people.”

Wahoo’s Fish Taco tapped San Diego-based mobile app developer CircleShout (www.circleshout.com) to develop a loyalty app last year. Customers receive a QR code for a free taco when they download the app and check in for their first visit at a participating location. By scanning a QR code at the register, users earn points for other menu items and promotional giveaways.

In addition, Wahoo’s Fish Taco can create clubs or social groups for customers who share a common interest to join within the app. More than 10,000 people who downloaded the company’s app, for example, are part of Wahoo’s Fish Taco’s General club and roughly 200 members joined the La Jolla club. Club members can receive targeted offers from the taco chain, and post questions or comments about the restaurant’s service on a message board. The app also includes surf reports in a nod to surfers who frequent many of Wahoo’s Fish Taco restaurants, Orbe adds.

Wahoo’s Fish Taco launched the app last November and since then, more than one-third of the members or app users have dined at a restaurant at least once per week and more than half redeem the coupons.

Given that mobile apps have become a common marketing tool, acquiring active users is a challenge for many businesses. Nearly all of Wahoo’s Fish Taco’s 65 locations are equipped to accept the app’s coupons (a handful of restaurants are installing QR code readers) and the company is “pleased with the results so far,” Orbe says. “We’re just getting started and we’re looking forward to doing even more with the app.”

The company’s road map includes letting app users place orders and redeem their rewards remotely through their smartphones or tablets. Wahoo’s is also exploring geofencing features to deliver timely and location-based offers, Orbe adds.

Wahoo’s Fish Taco was CircleShout’s first customer and the startup is in discussions with several other restaurants, according to John Townsend, president and CEO of CircleShout. Prior to designing the app, Wahoo’s requested that a CircleShout staffer shadow one of Wahoo’s restaurants to understand the company’s customers and culture.

“Driving guest traffic up during slow periods and encouraging interactions with customers is a priority for businesses,” Townsend says. “But deciding what to include in your app can be difficult, so it was important for Wahoo’s that we understood their customers.”

 

About Wahoo’s Fish Taco:

Founded by brothers Wing Lam, Ed Lee and Mingo Lee, Wahoo’s Fish Taco, a community mainstay and worldwide pop culture phenomenon, has been serving up its eclectic Mexican-Brazilian-Asian menu since 1988. Celebrated for its fresh food, pro-athlete support and charity involvement, Wahoo’s is recognized across multiple states. During the past two decades, the restaurant chain has grown to include more than 65 locations throughout California, Colorado, Texas, Hawaii, Nevada, New York and Nebraska. To learn more about Wahoo’s Fish Taco, please visit www.wahoos.com.

About CircleShout

CircleShout delivers custom branded customer loyalty solutions for restaurant companies who want to engage their customers their own way without having to build their own solution to do so. The CircleShout team is led by restaurant people who know restaurants, industry specific technology that really does work, and are backed by top quality software talent. To learn more about CircleShout, please visit www.circleshout.com.

 

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Media Contact:


Echo Media Group
Tustin, CA
p: 714-573-0809

Michele Baker
Mambo Communications
p: 858-450-9872
e: michele@mambocomm.com

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Wahoo’s Fish Taco Launches Social Circle Loyalty™ Mobile App

Press Release

Customers rewarded for each visit and receive special promotions

Santa Ana, Calif — December 3, 2013 — Wahoo’s Fish Taco (www.wahoos.com) has launched its mobile loyalty app (currently available in the Apple Store and Google Play Store) at its Temecula, UC Santa Barbara, and 4S Ranch (San Diego) locations. The mobile loyalty app allows Wahoo’s to reward customers and build Social Circle Loyalty™ amongst its customer base. The mobile loyalty app, built by CircleShout based in San Diego, Calif., will be available for all Wahoo’s locations by the end of January.

Wahoo’s customers are rewarded with a free beverage when they download the free app and check in for their first visit to any of the participating locations. Customers will also receive rewards for each visit and receive vouchers redeemable for promotional items by just presenting the QR coded voucher from their smartphone to any Wahoo’s cashier.

Wahoo’s mobile app also notifies customers of special events and to establish clubs or “Social Circles” of customers that share a common interest such as action sports like surfing or skateboarding or belonging to a school parent group or company sports team. Wahoo’s customers can join an existing club or create their own. Wahoo’s will send these groups exclusive offers available only to that group, which helps build Social Circle Loyalty™ amongst those customers. And of course, customers can catch the latest surf report as well as find the nearest Wahoo’s location.

Wahoo’s Fish Taco mobile loyalty app can be downloaded at:

“Wahoo’s searched long and hard for a loyalty app that made sense for our brand,” said Wing Lam, co-founder of Wahoo’s. “We wanted our own app to ensure it meets the customers’ demands and wanted it unique to Wahoo’s to have something special for our customers.”

“We partnered with CircleShout who built our brand-consistent app, which incorporates their Social Circle Loyalty™ model and really allows our customers and their groups of friends to be treated special and not spammed by another loyalty program.”

“Teaming with Wahoo’s unique group of talented and passionate restaurant people and building their mobile app has been a real fun and creative experience,” said John Townsend, president and CEO of CircleShout. “Nothing beats seeing their customers actually using and liking the app, their employees telling us how easy it is to scan the customer code and vouchers, and the company not having to give away the store to tap into a big source of customer loyalty and existing customers’ social circles”.

For the past 25 years, customers have enjoyed Wahoo’s eclectic Mexican/Brazilian/Asian menu delivered with a Hawaiian North Shore vibe. Currently, Wahoo’s is located in 67 locations throughout the nation including restaurants in California, Colorado, Texas, Hawaii, New York, Nebraska and Nevada. They have ten locations that include full-service bars. Recently, Wahoo’s opened the company’s very first international location in Japan.

To learn more about customer loyalty solutions for restaurant companies, please visit CircleShout at www.circleshout.com.

 

About Wahoo’s Fish Taco:

Founded by brothers Wing Lam, Ed Lee and Mingo Lee, Wahoo’s Fish Taco, a community mainstay and worldwide pop culture phenomenon, has been serving up its eclectic Mexican-Brazilian-Asian menu since 1988. Celebrated for its fresh food, pro-athlete support and charity involvement, Wahoo’s is recognized across multiple states. During the past two decades, the restaurant chain has grown to include more than 65 locations throughout California, Colorado, Texas, Hawaii, Nevada, New York and Nebraska. To learn more about Wahoo’s Fish Taco, please visit www.wahoos.com.

About CircleShout

CircleShout delivers custom branded customer loyalty solutions for restaurant companies who want to engage their customers their own way without having to build their own solution to do so. The CircleShout team is led by restaurant people who know restaurants, industry specific technology that really does work, and are backed by top quality software talent. To learn more about CircleShout, please visit www.circleshout.com.

 

###

 

Media Contact:


Echo Media Group
Tustin, CA
p: 714-573-0809

Michele Baker
Mambo Communications
p: 858-450-9872
e: michele@mambocomm.com